- 06/15/2022
- 08/08/2022
Creative Kimonoing: A new wave of stylistic freedom
The designers behind the brand Modern Antenna believe that kimono shouldn’t be just for special occasions. With rule-breaking styles that are all about fun and fashion, this Arashiyama-based label is on a mission to re-establish Japan’s traditional garment as a casual wardrobe choice. Kimono as a tool of self-expression “The kimono is Japan’s traditional form of dress and yet I couldn’t find a single one that appealed to me. The venture started from my rebellious streak as a designer,” says the owner of Modern Antenna, Yoshihide Hirayama. Originally a graphic designer, Hirayama began designing kimonos in 2007 with his wife, Asako Yamamoto, a designer and illustrator. At the time, kimono sales were plummeting due to changing times and consumer demands, while makers stubbornly continued to […]